I believe design should uplift, empower, and spark joy in every interaction.
I believe design should uplift, empower, and spark joy in every interaction.
Starting my journey in UX consultancy, I excel in strategic thinking, crafting products from 0 to 1.
My passion now lies in product design, with emphasis on
AI-driven products, curating resonant experiences.
Starting my journey in business and user research, I have developed expertise in strategic thinking, UX consultancy, and crafting products from 0 to 1.
My passion now lies in product design, with emphasis on AI-driven products, dedicated to curating impactful & resonant products.
EDUCATION
EDUCATION
Master / 2024-2025
Professional Studies in Design for Interactions
Carnegie Mellon University
Master / 2024-2025
Professional Studies in Design for Interactions
Carnegie Mellon University
＊2025 Design Merit Awards＊
＊2025 Design Merit Awards＊
Master / 2023-2024
Arts in Design
Carnegie Mellon University
Master / 2023-2024
Arts in Design
Carnegie Mellon University
Bachelor / 2015-2019
International Business
National Taiwan University
Bachelor / 2015-2019
International Business
National Taiwan University
EXPERIENCE
EXPERIENCE
Part-time / 2025
Product Designer
Part-time / 2025
Product Designer
Integrated a new VIP subscription model into its LINE Official Account user journey, designing a mobile-first prototype with three targeted customer scenarios tailored to a multi-touchpoint business model.
Integrated a new VIP subscription model into its LINE Official Account user journey, designing a mobile-first prototype with three targeted customer scenarios tailored to a multi-touchpoint business model.
Designed a landing page for a sustainable fashion startup—boosting brand visibility and validating its impact on user conversion through 5 user tests—while also creating detailed specs and redlines in Figma to support developer implementation.
Designed a landing page for a sustainable fashion startup, boosting brand visibility and proving its impact on user conversion rates through 5 user tests.
Shipped the design to development by collaborating with product managers and engineers.
Redesigned the customer purchase flow and subscription experience for 7-ELEVEN’s OPEN POINT app, boosting its App Store rating from 1 to 4 stars, impacting its 17 million users.
Led mixed-method user research for top financial institutions to optimize CRM strategies across 4 customer-facing products, and facilitated stakeholder workshops to align UX strategy across cross-functional teams.
Managed the redesign of an e-commerce website using eye-tracking data insights; collaborated with designers to deliver a proposed version that earned a 9/10 satisfaction rating in pilot testing.
Led the UX redesign of 7-ELEVEN’s OPEN POINT app, boosting its App Store rating from 1/5 to 4/5, impacting 17 million users, and earning 5 national awards for digital transformation.
Managed a full-cycle UX project for an e-commerce brand, overseeing planning, client relations, and collaboration across UX designers, UI designers, and developers, resulting in a website redesign that achieved a 9/10 user satisfaction rating.
Conducted mixed-method user research for 2 leading financial institutions, integrating cross-channel CRM metrics across physical and digital touch points for credit cards, deposits, insurance, and wealth management within 6 months.